Branding Quiz

How Strong Is Your Brand? Take The Quiz

Answer these 14 questions to assess the current strength of your brand and identify areas for improvement.

1. Do you have clearly defined brand values that guide your business decisions?

Yes, our brand values are documented and consistently guide our decisions Yes, but they’re not formally documented or consistently applied We have some values but they don’t significantly influence our decisions No, we haven’t defined our brand values

2. How consistent is your visual branding across all touchpoints (website, social media, packaging, etc.)?

Very consistent – we have brand guidelines that are strictly followed Mostly consistent with minor variations Somewhat inconsistent with noticeable variations Very inconsistent across different channels

3. Can you clearly articulate what makes your brand different from competitors in one sentence?

Yes, and this differentiator is meaningful to customers Yes, but I’m not sure how meaningful it is to customers Not in one sentence, but I can explain what makes us different No, we struggle to differentiate ourselves

4. How well do your employees understand and embody your brand values?

Very well – all employees can explain our brand and act accordingly Well – most employees understand our brand Somewhat – only key team members truly understand our brand Not well – there’s confusion about what our brand stands for

5. Do you have a documented brand strategy that guides your marketing efforts?

Yes, comprehensive and regularly updated Yes, but it could be more detailed or current We have some guidelines but no formal strategy No documented brand strategy

6. How would you rate your customer experience in relation to your brand promise?

Our experience consistently exceeds our brand promise Our experience consistently delivers on our brand promise Our experience sometimes falls short of our brand promise Our experience regularly fails to meet our brand promise

7. Do your customers refer others to your business?

Yes, referrals are a significant source of new business Yes, we get regular referrals We get occasional referrals We rarely get referrals

8. Does your brand have a clear purpose beyond making a profit?

Yes, our purpose drives everything we do Yes, we have a clear purpose that influences most decisions We have some sense of purpose but it’s not well-defined No, we’re mainly focused on business outcomes

9. How emotionally connected are your customers to your brand?

Highly connected – we have passionate brand advocates Moderately connected – customers express positive feelings Limited connection – customers are satisfied but not passionate Minimal connection – purely transactional relationship

10. How frequently do you review and evolve your brand strategy?

Regularly (at least annually) with formal processes Periodically, but not on a set schedule Only when issues arise or major changes occur Rarely or never

11. Which brand positioning approach best describes your strategy?

Disruptive – we challenge industry norms and change how things are done Hyper-specialized – we focus on being the best at solving specific problems Price-based – our pricing strategy is core to our positioning Undefined – we haven’t clearly established our positioning approach

12. Does your brand tell a compelling story that extends beyond your products/services?

Yes, our brand story is central to who we are and resonates with customers Yes, we have a brand story but it could be communicated more effectively We have some narrative elements but no cohesive story No, our focus is primarily on features and benefits

13. How authentic is your brand in its messaging and actions?

Highly authentic – we consistently live our stated values Mostly authentic – our actions generally align with our messaging Somewhat authentic – we sometimes struggle to align actions with messaging We view branding primarily as marketing, separate from operations

14. Do your customers easily share your brand story with others?

Yes, our story is simple and compelling for customers to share Somewhat, though some aspects are difficult to communicate Not really, our brand is difficult for customers to explain to others We haven’t focused on creating a shareable brand story

Your Brand Strength Score:

0/56